Data report · June 2026
E-commerce CMS market share by country
Real live-store counts per platform across 28 markets — Shopify, WooCommerce, Wix, Magento, PrestaShop, Shopware, and local champions like Salla, Zid & Tiendanube.
🇺🇸United States
2,576,971 live stores trackedShopify dominates, but Wix + Squarespace together hold ~28% — a hosted, SMB-heavy market.
🇪🇺Western Europe
1,988,314 live stores trackedWooCommerce edges past Shopify, PrestaShop is a real force (France), and Shopware leads in Germany.
🌍Middle East
196,509 live stores trackedWooCommerce leads regionally — but local platforms own the Gulf (see Saudi Arabia).
🌎Latin America
411,835 live stores trackedTiendanube / Nuvemshop is the regional champion — it crushes Shopify in Brazil.
🇸🇦 Saudi Arabia runs on local platforms
Zid + Salla power ~50% of tracked stores — ahead of Shopify (19%).
🇧🇷 Brazil belongs to Tiendanube
Tiendanube / Nuvemshop dwarfs everyone — Shopify is only the 4th platform here.
Browse market share by country
Per-country platform breakdowns — 28 markets.
Frequently asked questions
Which e-commerce platform has the biggest market share?+
By number of live stores, WooCommerce leads globally while Shopify dominates the hosted/SaaS segment. It flips by country: Shopify leads the United States, WooCommerce leads most of continental Europe.
Is Shopify bigger than WooCommerce?+
It depends on the market. In the United States Shopify is far ahead; across continental Europe — Germany, Italy, Spain, the Netherlands — WooCommerce is bigger. Each country page shows the exact split.
What are Salla and Zid?+
Salla and Zid are local Saudi e-commerce platforms. In Saudi Arabia they together power roughly half of tracked online stores — ahead of Shopify — which most global market-share reports miss.
Which e-commerce platform leads in Europe?+
WooCommerce edges past Shopify across Western Europe overall, with PrestaShop strong in France (its home market) and Shopware a notable local player in Germany.
Where does this CMS market-share data come from?+
It is Plug2Data's own live store inventory — an index of ~14M tracked online stores across 100+ platforms, counted per platform and per country (June 2026).
Methodology & source
Figures are Plug2Data's live store inventory— our own index of ~14M tracked stores across 100+ platforms, captured in June 2026. We count active stores per platform per country — not traffic or revenue — so a small store and a large one each count once. “Market share” here means share of tracked active stores. Marketplaces (Amazon, Noon, eBay, Etsy) are excluded as they are not website CMS platforms.
Filter 14M+ stores by platform, country, revenue & tech stack with Plug2Data.