Data report · June 2026

E-commerce CMS market share by country

Real live-store counts per platform across 28 markets — Shopify, WooCommerce, Wix, Magento, PrestaShop, Shopware, and local champions like Salla, Zid & Tiendanube.

🇺🇸United States

2,576,971 live stores tracked

Shopify dominates, but Wix + Squarespace together hold ~28% — a hosted, SMB-heavy market.

Shopify

49.7% · 1,279,971

WooCommerce

20.1% · 517,052

Wix

16.7% · 430,781

Squarespace

11.8% · 304,280

BigCommerce

1.0% · 25,827

Magento / Adobe

0.6% · 15,331

PrestaShop

0.1% · 2,654

Zid

0.0% · 496

VTEX

0.0% · 245

Tiendanube / Nuvemshop

0.0% · 193

Shopware

0.0% · 120

Salla

0.0% · 21

🇪🇺Western Europe

1,988,314 live stores tracked

WooCommerce edges past Shopify, PrestaShop is a real force (France), and Shopware leads in Germany.

WooCommerce

41.4% · 823,381

Shopify

39.7% · 790,265

Wix

10.5% · 209,335

PrestaShop

3.3% · 66,201

Squarespace

1.9% · 36,926

Magento / Adobe

1.7% · 34,064

Shopware

1.2% · 24,574

BigCommerce

0.2% · 3,273

VTEX

0.0% · 200

Tiendanube / Nuvemshop

0.0% · 80

Salla

0.0% · 11

Zid

0.0% · 4

🌍Middle East

196,509 live stores tracked

WooCommerce leads regionally — but local platforms own the Gulf (see Saudi Arabia).

WooCommerce

46.0% · 90,332

Shopify

32.5% · 63,869

Wix

13.8% · 27,175

Zid

4.4% · 8,738

Salla

2.1% · 4,158

Magento / Adobe

0.5% · 1,078

PrestaShop

0.5% · 956

BigCommerce

0.1% · 117

Squarespace

0.0% · 56

Shopware

0.0% · 23

Tiendanube / Nuvemshop

0.0% · 4

VTEX

0.0% · 3

🌎Latin America

411,835 live stores tracked

Tiendanube / Nuvemshop is the regional champion — it crushes Shopify in Brazil.

Tiendanube / Nuvemshop

33.8% · 139,032

WooCommerce

30.6% · 125,827

Shopify

18.5% · 76,250

Wix

14.5% · 59,594

Magento / Adobe

0.9% · 3,859

VTEX

0.8% · 3,121

PrestaShop

0.7% · 2,723

Squarespace

0.3% · 1,263

BigCommerce

0.0% · 160

Shopware

0.0% · 6

🇸🇦 Saudi Arabia runs on local platforms

Zid + Salla power ~50% of tracked stores — ahead of Shopify (19%).

Zid

33.5% · 8,606

WooCommerce

28.2% · 7,229

Shopify

19.2% · 4,919

Salla

16.1% · 4,141

Wix

2.2% · 559

Magento / Adobe

0.7% · 176

PrestaShop

0.1% · 18

BigCommerce

0.0% · 12

Squarespace

0.0% · 6

Full Saudi Arabia breakdown →

🇧🇷 Brazil belongs to Tiendanube

Tiendanube / Nuvemshop dwarfs everyone — Shopify is only the 4th platform here.

Tiendanube / Nuvemshop

43.5% · 132,498

WooCommerce

29.1% · 88,559

Wix

14.2% · 43,191

Shopify

10.9% · 33,244

Magento / Adobe

1.1% · 3,375

VTEX

0.9% · 2,879

PrestaShop

0.3% · 826

Squarespace

0.1% · 220

BigCommerce

0.0% · 48

Shopware

0.0% · 3

Full Brazil breakdown →

Browse market share by country

Per-country platform breakdowns — 28 markets.

🇺🇸United States

#1 Shopify · 2,576,971 stores

🇬🇧United Kingdom

#1 Shopify · 567,807 stores

🇨🇦Canada

#1 Shopify · 309,726 stores

🇧🇷Brazil

#1 Tiendanube · 304,843 stores

🇮🇳India

#1 Woo · 298,214 stores

🇩🇪Germany

#1 Shopify · 297,274 stores

🇦🇺Australia

#1 Shopify · 296,288 stores

🇫🇷France

#1 Shopify · 275,354 stores

🇳🇱Netherlands

#1 Woo · 199,968 stores

🇮🇹Italy

#1 Woo · 199,574 stores

🇪🇸Spain

#1 Woo · 195,131 stores

🇵🇱Poland

#1 Woo · 120,602 stores

🇲🇽Mexico

#1 Shopify · 106,992 stores

🇯🇵Japan

#1 Shopify · 81,591 stores

🇨🇭Switzerland

#1 Woo · 80,884 stores

🇹🇷Türkiye

#1 Woo · 74,904 stores

🇧🇪Belgium

#1 Woo · 58,329 stores

🇸🇪Sweden

#1 Shopify · 55,702 stores

🇦🇪United Arab Emirates

#1 Shopify · 53,281 stores

🇳🇿New Zealand

#1 Shopify · 52,820 stores

🇩🇰Denmark

#1 Woo · 49,053 stores

🇮🇱Israel

#1 Woo · 42,658 stores

🇦🇹Austria

#1 Woo · 40,749 stores

🇵🇹Portugal

#1 Woo · 40,268 stores

🇮🇪Ireland

#1 Shopify · 32,976 stores

🇳🇴Norway

#1 Woo · 29,262 stores

🇸🇦Saudi Arabia

#1 Zid · 25,666 stores

🇫🇮Finland

#1 Woo · 23,413 stores

Methodology & source

Figures are Plug2Data's live store inventory— our own index of ~14M tracked stores across 100+ platforms, captured in June 2026. We count active stores per platform per country — not traffic or revenue — so a small store and a large one each count once. “Market share” here means share of tracked active stores. Marketplaces (Amazon, Noon, eBay, Etsy) are excluded as they are not website CMS platforms.

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