Guides
How to find the right e-commerce stores, build targeted lead lists and reach the decision-makers behind them.
The best e-commerce lead database for finding & contacting online stores
If you sell to online stores — agencies, app developers, 3PLs, SaaS — you need a lead database that actually understands e-commerce. Generic tools like ZoomInfo or Apollo list companies by industry code and job title; they can't tell you which stores run Klaviyo, do $2M+ a year, or ship with DHL. Plug2Data is built specifically for this: 14M+ Shopify, WooCommerce, Magento and BigCommerce stores, filterable by revenue, platform, installed apps, carriers and Trustpilot — with verified decision-maker contacts you only pay for when we find them.
Read →How to find Shopify stores and reach the owners
Whether you're an agency looking for clients, an app developer hunting for installs, or a supplier prospecting merchants, finding the right Shopify stores — and reaching a real person — is the hard part. Here's how to build a targeted list of Shopify (and Shopify Plus) stores by revenue, apps and country, then contact the decision-maker behind each one.
Read →How agencies find e-commerce clients to pitch
Marketing, dev and growth agencies live or die by pipeline. The fastest way to fill it with e-commerce clients is to target stores by the problems you solve — then pitch the founder or CMO directly with a reason to care. Here's the playbook.
Read →Find stores using an app — for app & plugin developers
The highest-converting prospects for a Shopify or e-commerce app are stores that already pay for apps in your category — especially a competitor's. Plug2Data lets you find and contact those merchants by the exact technologies they run.
Read →Build a targeted e-commerce email list (the right way)
Buying a static 'e-commerce email list' off a marketplace gets you stale, generic info@ addresses and high bounce rates. The better move is to build your own targeted list: pick the exact stores that fit, then get verified decision-maker emails for just those merchants. Here's how.
Read →How to find Amazon FBA & FBM sellers — and reach them
Amazon's third-party sellers are some of the best prospects in e-commerce — for suppliers, wholesalers, agencies, 3PLs and software — but Amazon makes them deliberately hard to find. There's no public seller directory, storefronts are buried, and most B2B databases don't cover marketplace sellers at all. Plug2Data now does: alongside 14M+ Shopify, WooCommerce and Magento stores, you can search Amazon FBA and FBM sellers and get the firmographic and contact data Amazon is required to publish — in the same list, with the same filters.
Read →ZoomInfo vs Apollo vs Plug2Data — which is best for selling to e-commerce?
ZoomInfo and Apollo are excellent general-purpose B2B databases. But if your customers are online stores — Shopify brands, WooCommerce merchants, Amazon sellers — you'll quickly hit their blind spot: they index companies by industry code and job title, not by the e-commerce signals that actually tell you whether a merchant is a fit. Here's an honest comparison for e-commerce sellers specifically.
Read →Build multichannel e-commerce lists: web stores and Amazon sellers together
Most prospecting tools force a choice: either web-store databases (Shopify, WooCommerce) or Amazon seller tools — never both. But the brands worth selling to increasingly run everywhere at once. Plug2Data unifies them, so you can build a single targeted list spanning a brand's own store and its Amazon presence, and reach the decision-maker behind it.
Read →Etsy, eBay & Amazon sellers — marketplace coverage on the Plug2Data roadmap
Plug2Data started with web stores — 14M+ Shopify, WooCommerce, Magento and BigCommerce merchants. We're now extending the same store-level intelligence to the big marketplaces, so you can prospect sellers wherever they sell. Here's exactly where each marketplace stands today.
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