Plug2Data

🇦🇹E-commerce platform market share in Austria

Across 40,749 tracked online stores in Austria, WooCommerce leads with 45.6% , ahead of Shopify (33.4%). Notably, the local platform Shopware holds 2.9% here.

Platform share — Austria

40,749 live stores · June 2026
WooCommerce
45.6% · 18,590
Shopify
33.4% · 13,590
Wix
13.0% · 5,297
Shopware
2.9% · 1,165
Magento / Adobe
2.7% · 1,118
PrestaShop
1.4% · 554
Squarespace
1.0% · 414
BigCommerce
0.0% · 15
VTEX
0.0% · 6

Compare other markets

E-commerce platforms in Austria — FAQ

Which e-commerce platform is most popular in Austria?+

WooCommerce leads e-commerce in Austria with 45.6% of tracked online stores (18,590 stores), ahead of Shopify (33.4%).

Is Shopify or WooCommerce bigger in Austria?+

WooCommerce is bigger in Austria: 18,590 stores (45.6%) vs Shopify's 13,590 (33.4%).

Do merchants in Austria use local e-commerce platforms?+

Yes — Shopware powers 2.9% of tracked stores in Austria (1,165), a real local force alongside the global platforms.

How many online stores are tracked in Austria?+

Plug2Data tracks 40,749 active online stores in Austria across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 40,749+ Austriastores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a Austria store list →

Source: Plug2Data's live store inventory — active stores per platform in Austria, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.