🇮🇹E-commerce platform market share in Italy
Across 199,574 tracked online stores in Italy, WooCommerce leads with 55.0% , ahead of Shopify (31.8%). Notably, the local platform PrestaShop holds 6.0% here.
Platform share — Italy
199,574 live stores · June 2026Compare other markets
E-commerce platforms in Italy — FAQ
Which e-commerce platform is most popular in Italy?+
WooCommerce leads e-commerce in Italy with 55.0% of tracked online stores (109,863 stores), ahead of Shopify (31.8%).
Is Shopify or WooCommerce bigger in Italy?+
WooCommerce is bigger in Italy: 109,863 stores (55.0%) vs Shopify's 63,512 (31.8%).
Do merchants in Italy use local e-commerce platforms?+
Yes — PrestaShop powers 6.0% of tracked stores in Italy (11,885), a real local force alongside the global platforms.
How many online stores are tracked in Italy?+
Plug2Data tracks 199,574 active online stores in Italy across the major e-commerce platforms (snapshot June 2026).
Need the actual stores behind these numbers?
Plug2Data lets you filter 199,574+ Italystores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.
Build a Italy store list →Source: Plug2Data's live store inventory — active stores per platform in Italy, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.