🇮🇹E-commerce platform market share in Italy
Across 199,574 tracked online stores in Italy, WooCommerce leads with 55.0% , ahead of Shopify (31.8%). Notably, the local platform PrestaShop holds 6.0% here.
Platform share — Italy
199,574 live stores · June 2026WooCommerce
55.0% · 109,863
Shopify
31.8% · 63,512
PrestaShop
6.0% · 11,885
Wix
5.0% · 10,062
Magento / Adobe
1.5% · 3,007
Squarespace
0.4% · 781
Shopware
0.1% · 281
BigCommerce
0.1% · 137
VTEX
0.0% · 34
Tiendanube / Nuvemshop
0.0% · 6
Salla
0.0% · 4
Zid
0.0% · 2
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Build a Italy store list →Source: Plug2Data's live store inventory — active stores per platform in Italy, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.