Plug2Data

🇳🇱E-commerce platform market share in Netherlands

Across 199,968 tracked online stores in Netherlands, WooCommerce leads with 51.6% , ahead of Shopify (38.9%).

Platform share — Netherlands

199,968 live stores · June 2026
WooCommerce
51.6% · 103,216
Shopify
38.9% · 77,693
Wix
4.5% · 9,007
Magento / Adobe
2.9% · 5,829
PrestaShop
1.2% · 2,318
Squarespace
0.4% · 887
Shopware
0.4% · 862
BigCommerce
0.1% · 141
VTEX
0.0% · 13
Zid
0.0% · 1
Tiendanube / Nuvemshop
0.0% · 1

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E-commerce platforms in Netherlands — FAQ

Which e-commerce platform is most popular in Netherlands?+

WooCommerce leads e-commerce in Netherlands with 51.6% of tracked online stores (103,216 stores), ahead of Shopify (38.9%).

Is Shopify or WooCommerce bigger in Netherlands?+

WooCommerce is bigger in Netherlands: 103,216 stores (51.6%) vs Shopify's 77,693 (38.9%).

Do merchants in Netherlands use local e-commerce platforms?+

Netherlands's e-commerce runs mostly on global platforms — WooCommerce, Shopify and Wix. Local carts stay marginal.

How many online stores are tracked in Netherlands?+

Plug2Data tracks 199,968 active online stores in Netherlands across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 199,968+ Netherlandsstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a Netherlands store list →

Source: Plug2Data's live store inventory — active stores per platform in Netherlands, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.