🇳🇿E-commerce platform market share in New Zealand
Across 52,820 tracked online stores in New Zealand, Shopify leads with 54.2% , ahead of WooCommerce (24.8%).
Platform share — New Zealand
52,820 live stores · June 2026Compare other markets
E-commerce platforms in New Zealand — FAQ
Which e-commerce platform is most popular in New Zealand?+
Shopify leads e-commerce in New Zealand with 54.2% of tracked online stores (28,611 stores), ahead of WooCommerce (24.8%).
Is Shopify or WooCommerce bigger in New Zealand?+
Shopify is bigger in New Zealand: 28,611 stores (54.2%) vs WooCommerce's 13,081 (24.8%).
Do merchants in New Zealand use local e-commerce platforms?+
New Zealand's e-commerce runs mostly on global platforms — Shopify, WooCommerce and Wix. Local carts stay marginal.
How many online stores are tracked in New Zealand?+
Plug2Data tracks 52,820 active online stores in New Zealand across the major e-commerce platforms (snapshot June 2026).
Need the actual stores behind these numbers?
Plug2Data lets you filter 52,820+ New Zealandstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.
Build a New Zealand store list →Source: Plug2Data's live store inventory — active stores per platform in New Zealand, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.