Plug2Data

🇳🇿E-commerce platform market share in New Zealand

Across 52,820 tracked online stores in New Zealand, Shopify leads with 54.2% , ahead of WooCommerce (24.8%).

Platform share — New Zealand

52,820 live stores · June 2026
Shopify
54.2% · 28,611
WooCommerce
24.8% · 13,081
Wix
13.0% · 6,848
Squarespace
6.4% · 3,369
Magento / Adobe
0.8% · 423
BigCommerce
0.7% · 373
PrestaShop
0.2% · 113
Shopware
0.0% · 2

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Source: Plug2Data's live store inventory — active stores per platform in New Zealand, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.