🇦🇺E-commerce platform market share in Australia
Across 296,288 tracked online stores in Australia, Shopify leads with 51.7% , ahead of WooCommerce (27.7%).
Platform share — Australia
296,288 live stores · June 2026Compare other markets
E-commerce platforms in Australia — FAQ
Which e-commerce platform is most popular in Australia?+
Shopify leads e-commerce in Australia with 51.7% of tracked online stores (153,214 stores), ahead of WooCommerce (27.7%).
Is Shopify or WooCommerce bigger in Australia?+
Shopify is bigger in Australia: 153,214 stores (51.7%) vs WooCommerce's 82,028 (27.7%).
Do merchants in Australia use local e-commerce platforms?+
Australia's e-commerce runs mostly on global platforms — Shopify, WooCommerce and Wix. Local carts stay marginal.
How many online stores are tracked in Australia?+
Plug2Data tracks 296,288 active online stores in Australia across the major e-commerce platforms (snapshot June 2026).
Need the actual stores behind these numbers?
Plug2Data lets you filter 296,288+ Australiastores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.
Build a Australia store list →Source: Plug2Data's live store inventory — active stores per platform in Australia, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.