Plug2Data

🇧🇷E-commerce platform market share in Brazil

Across 304,843 tracked online stores in Brazil, Tiendanube / Nuvemshop leads with 43.5% , ahead of WooCommerce (29.1%).

Platform share — Brazil

304,843 live stores · June 2026
Tiendanube / Nuvemshop
43.5% · 132,498
WooCommerce
29.1% · 88,559
Wix
14.2% · 43,191
Shopify
10.9% · 33,244
Magento / Adobe
1.1% · 3,375
VTEX
0.9% · 2,879
PrestaShop
0.3% · 826
Squarespace
0.1% · 220
BigCommerce
0.0% · 48
Shopware
0.0% · 3

Compare other markets

E-commerce platforms in Brazil — FAQ

Which e-commerce platform is most popular in Brazil?+

Tiendanube / Nuvemshop leads e-commerce in Brazil with 43.5% of tracked online stores (132,498 stores), ahead of WooCommerce (29.1%).

Is Shopify or WooCommerce bigger in Brazil?+

WooCommerce is bigger in Brazil: 88,559 stores (29.1%) vs Shopify's 33,244 (10.9%).

Do merchants in Brazil use local e-commerce platforms?+

Yes — Tiendanube / Nuvemshop powers 43.5% of tracked stores in Brazil (132,498), a real local force alongside the global platforms.

How many online stores are tracked in Brazil?+

Plug2Data tracks 304,843 active online stores in Brazil across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 304,843+ Brazilstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a Brazil store list →

Source: Plug2Data's live store inventory — active stores per platform in Brazil, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.