Plug2Data

🇫🇮E-commerce platform market share in Finland

Across 23,413 tracked online stores in Finland, WooCommerce leads with 53.7% , ahead of Shopify (35.1%).

Platform share — Finland

23,413 live stores · June 2026
WooCommerce
53.7% · 12,577
Shopify
35.1% · 8,218
Wix
5.7% · 1,346
Magento / Adobe
2.1% · 493
Squarespace
1.7% · 401
PrestaShop
1.5% · 342
Shopware
0.1% · 18
BigCommerce
0.1% · 16
VTEX
0.0% · 2

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E-commerce platforms in Finland — FAQ

Which e-commerce platform is most popular in Finland?+

WooCommerce leads e-commerce in Finland with 53.7% of tracked online stores (12,577 stores), ahead of Shopify (35.1%).

Is Shopify or WooCommerce bigger in Finland?+

WooCommerce is bigger in Finland: 12,577 stores (53.7%) vs Shopify's 8,218 (35.1%).

Do merchants in Finland use local e-commerce platforms?+

Finland's e-commerce runs mostly on global platforms — WooCommerce, Shopify and Wix. Local carts stay marginal.

How many online stores are tracked in Finland?+

Plug2Data tracks 23,413 active online stores in Finland across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 23,413+ Finlandstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a Finland store list →

Source: Plug2Data's live store inventory — active stores per platform in Finland, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.