🇵🇹E-commerce platform market share in Portugal
Across 40,268 tracked online stores in Portugal, WooCommerce leads with 44.1% , ahead of Shopify (41.5%). Notably, the local platform PrestaShop holds 4.8% here.
Platform share — Portugal
40,268 live stores · June 2026Compare other markets
E-commerce platforms in Portugal — FAQ
Which e-commerce platform is most popular in Portugal?+
WooCommerce leads e-commerce in Portugal with 44.1% of tracked online stores (17,772 stores), ahead of Shopify (41.5%).
Is Shopify or WooCommerce bigger in Portugal?+
WooCommerce is bigger in Portugal: 17,772 stores (44.1%) vs Shopify's 16,728 (41.5%).
Do merchants in Portugal use local e-commerce platforms?+
Yes — PrestaShop powers 4.8% of tracked stores in Portugal (1,917), a real local force alongside the global platforms.
How many online stores are tracked in Portugal?+
Plug2Data tracks 40,268 active online stores in Portugal across the major e-commerce platforms (snapshot June 2026).
Need the actual stores behind these numbers?
Plug2Data lets you filter 40,268+ Portugalstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.
Build a Portugal store list →Source: Plug2Data's live store inventory — active stores per platform in Portugal, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.