Plug2Data

🇵🇹E-commerce platform market share in Portugal

Across 40,268 tracked online stores in Portugal, WooCommerce leads with 44.1% , ahead of Shopify (41.5%). Notably, the local platform PrestaShop holds 4.8% here.

Platform share — Portugal

40,268 live stores · June 2026
WooCommerce
44.1% · 17,772
Shopify
41.5% · 16,728
Wix
7.3% · 2,942
PrestaShop
4.8% · 1,917
Magento / Adobe
1.2% · 484
Squarespace
0.8% · 342
BigCommerce
0.1% · 23
Tiendanube / Nuvemshop
0.1% · 23
Shopware
0.0% · 20
VTEX
0.0% · 17

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Source: Plug2Data's live store inventory — active stores per platform in Portugal, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.