Plug2Data

🇺🇸E-commerce platform market share in United States

Across 2,576,971 tracked online stores in United States, Shopify leads with 49.7% , ahead of WooCommerce (20.1%).

Platform share — United States

2,576,971 live stores · June 2026
Shopify
49.7% · 1,279,971
WooCommerce
20.1% · 517,052
Wix
16.7% · 430,781
Squarespace
11.8% · 304,280
BigCommerce
1.0% · 25,827
Magento / Adobe
0.6% · 15,331
PrestaShop
0.1% · 2,654
Zid
0.0% · 496
VTEX
0.0% · 245
Tiendanube / Nuvemshop
0.0% · 193
Shopware
0.0% · 120
Salla
0.0% · 21

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E-commerce platforms in United States — FAQ

Which e-commerce platform is most popular in United States?+

Shopify leads e-commerce in United States with 49.7% of tracked online stores (1,279,971 stores), ahead of WooCommerce (20.1%).

Is Shopify or WooCommerce bigger in United States?+

Shopify is bigger in United States: 1,279,971 stores (49.7%) vs WooCommerce's 517,052 (20.1%).

Do merchants in United States use local e-commerce platforms?+

United States's e-commerce runs mostly on global platforms — Shopify, WooCommerce and Wix. Local carts stay marginal.

How many online stores are tracked in United States?+

Plug2Data tracks 2,576,971 active online stores in United States across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 2,576,971+ United Statesstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a United States store list →

Source: Plug2Data's live store inventory — active stores per platform in United States, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.