Plug2Data

🇺🇸E-commerce platform market share in United States

Across 2,576,971 tracked online stores in United States, Shopify leads with 49.7% , ahead of WooCommerce (20.1%).

Platform share — United States

2,576,971 live stores · June 2026
Shopify
49.7% · 1,279,971
WooCommerce
20.1% · 517,052
Wix
16.7% · 430,781
Squarespace
11.8% · 304,280
BigCommerce
1.0% · 25,827
Magento / Adobe
0.6% · 15,331
PrestaShop
0.1% · 2,654
Zid
0.0% · 496
VTEX
0.0% · 245
Tiendanube / Nuvemshop
0.0% · 193
Shopware
0.0% · 120
Salla
0.0% · 21

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Source: Plug2Data's live store inventory — active stores per platform in United States, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.