Plug2Data

🇯🇵E-commerce platform market share in Japan

Across 81,591 tracked online stores in Japan, Shopify leads with 62.0% , ahead of Wix (24.3%).

Platform share — Japan

81,591 live stores · June 2026
Shopify
62.0% · 50,609
Wix
24.3% · 19,817
WooCommerce
12.7% · 10,378
Magento / Adobe
0.5% · 400
Squarespace
0.3% · 265
PrestaShop
0.1% · 72
BigCommerce
0.1% · 44
Shopware
0.0% · 5
Salla
0.0% · 1

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E-commerce platforms in Japan — FAQ

Which e-commerce platform is most popular in Japan?+

Shopify leads e-commerce in Japan with 62.0% of tracked online stores (50,609 stores), ahead of Wix (24.3%).

Is Shopify or WooCommerce bigger in Japan?+

Shopify is bigger in Japan: 50,609 stores (62.0%) vs WooCommerce's 10,378 (12.7%).

Do merchants in Japan use local e-commerce platforms?+

Japan's e-commerce runs mostly on global platforms — Shopify, Wix and WooCommerce. Local carts stay marginal.

How many online stores are tracked in Japan?+

Plug2Data tracks 81,591 active online stores in Japan across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 81,591+ Japanstores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a Japan store list →

Source: Plug2Data's live store inventory — active stores per platform in Japan, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.