Plug2Data

🇮🇳E-commerce platform market share in India

Across 298,214 tracked online stores in India, WooCommerce leads with 45.7% , ahead of Shopify (45.5%).

Platform share — India

298,214 live stores · June 2026
WooCommerce
45.7% · 136,352
Shopify
45.5% · 135,784
Wix
7.9% · 23,647
Magento / Adobe
0.6% · 1,791
PrestaShop
0.1% · 365
BigCommerce
0.0% · 127
Squarespace
0.0% · 110
Shopware
0.0% · 13
Tiendanube / Nuvemshop
0.0% · 12
VTEX
0.0% · 11
Salla
0.0% · 2

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E-commerce platforms in India — FAQ

Which e-commerce platform is most popular in India?+

WooCommerce leads e-commerce in India with 45.7% of tracked online stores (136,352 stores), ahead of Shopify (45.5%).

Is Shopify or WooCommerce bigger in India?+

WooCommerce is bigger in India: 136,352 stores (45.7%) vs Shopify's 135,784 (45.5%).

Do merchants in India use local e-commerce platforms?+

India's e-commerce runs mostly on global platforms — WooCommerce, Shopify and Wix. Local carts stay marginal.

How many online stores are tracked in India?+

Plug2Data tracks 298,214 active online stores in India across the major e-commerce platforms (snapshot June 2026).

Need the actual stores behind these numbers?

Plug2Data lets you filter 298,214+ Indiastores by platform, revenue, tech stack & carriers — then get the decision-maker contacts.

Build a India store list →

Source: Plug2Data's live store inventory — active stores per platform in India, June 2026. Marketplaces (Amazon, Noon, eBay) excluded.