How to find Amazon FBA & FBM sellers — and reach them
Amazon's third-party sellers are some of the best prospects in e-commerce — for suppliers, wholesalers, agencies, 3PLs and software — but Amazon makes them deliberately hard to find. There's no public seller directory, storefronts are buried, and most B2B databases don't cover marketplace sellers at all. Plug2Data now does: alongside 14M+ Shopify, WooCommerce and Magento stores, you can search Amazon FBA and FBM sellers and get the firmographic and contact data Amazon is required to publish — in the same list, with the same filters.
Why Amazon sellers are hard to find
Amazon doesn't expose a searchable list of its sellers, and a seller's storefront only shows up if you already know their ID. The one thing that changed the game is the INFORM Consumers Act, which forces Amazon to publish high-volume sellers' legal business name, address and contact details. Plug2Data structures that public information into a searchable database so you can finally prospect Amazon sellers the way you'd prospect any other company.
What data you get on each Amazon seller
For each seller you get the legal business name and address (INFORM Act), a phone number where published, the brands they carry, whether they're FBA or FBM (fulfillment signal), and their product/ASIN count. Amazon publishes no revenue figures, so instead of inventing one we show a sales-size signal derived from seller-review velocity — a transparent proxy you can sort and filter by, never a fake 'turnover'.
Build a list and reach out
Filter Amazon sellers by fulfillment (FBA/FBM), brand, category and size, then export or contact them via the published business details. The real unlock is multichannel: because Amazon sellers live in the same database as Shopify and WooCommerce stores, you can build a single list that spans both — e.g. 'brands selling on Shopify AND on Amazon' — which no generic B2B tool can do.
Frequently asked questions
- Where does the Amazon seller data come from?
- From the seller information Amazon is required to publish under the INFORM Consumers Act (legal business name, address, contact), structured into a searchable database, plus marketplace signals like fulfillment type, brands and product count.
- Do you have Amazon seller revenue?
- Amazon doesn't publish seller revenue, so no one has the true figure. We show a transparent sales-size signal based on seller-review velocity that you can sort and filter by — labelled as an estimate, never a fake exact number.
- Can I tell FBA sellers from FBM?
- Yes — every Amazon seller is tagged FBA or FBM so you can target by fulfillment model, and combine it with brand, category and size.