ZoomInfo vs Apollo vs Plug2Data — which is best for selling to e-commerce?
ZoomInfo and Apollo are excellent general-purpose B2B databases. But if your customers are online stores — Shopify brands, WooCommerce merchants, Amazon sellers — you'll quickly hit their blind spot: they index companies by industry code and job title, not by the e-commerce signals that actually tell you whether a merchant is a fit. Here's an honest comparison for e-commerce sellers specifically.
Where ZoomInfo and Apollo win
For traditional B2B — SaaS selling to enterprises, recruiting, services — ZoomInfo and Apollo are strong: huge contact databases, intent data, sequencing and CRM integrations. If your ICP is 'VP of Engineering at 500-person companies', they're built for you. We're not trying to replace them there.
Where they fall short for e-commerce
Neither knows a store's platform, estimated revenue, installed apps, shipping carriers or Trustpilot score — and neither covers Amazon's third-party sellers. So you can't target 'Shopify Plus stores running Klaviyo doing $2M+' or 'Amazon FBA sellers in home & kitchen'. You end up guessing from job titles and burning enrichment credits on the wrong companies.
Where Plug2Data fits
Plug2Data is e-commerce-native: 14M+ stores across 405 platforms plus Amazon sellers, filterable by revenue, tech stack, traffic, carriers and review signals, with verified decision-maker contacts you only pay for when found. It's month-to-month and pay-per-found rather than a large annual contract. The pragmatic setup for many teams: a general tool for non-e-commerce, and Plug2Data for the online-store and Amazon-seller segment.
Frequently asked questions
- Is Plug2Data a full replacement for ZoomInfo or Apollo?
- Not for general B2B — those tools are great there. Plug2Data is purpose-built for selling TO e-commerce and Amazon sellers, with store-level signals and contacts the generalists don't have.
- Can Plug2Data target by platform and tech stack?
- Yes — filter by platform (Shopify, WooCommerce, Magento…), installed apps/technologies, revenue band, carriers, country and more, then enrich the decision-maker.
- Does Plug2Data cover Amazon sellers?
- Yes — Amazon FBA and FBM sellers are in the same database as web stores, which neither ZoomInfo nor Apollo offers.