How agencies find e-commerce clients to pitch
Marketing, dev and growth agencies live or die by pipeline. The fastest way to fill it with e-commerce clients is to target stores by the problems you solve — then pitch the founder or CMO directly with a reason to care. Here's the playbook.
Target by the gap you fill
Your best prospects are stores that visibly need what you do. Sell email/retention? Find stores NOT running Klaviyo or any email app. Do CRO or theme work? Filter by revenue and platform. Run paid? Find stores running a Meta pixel. Plug2Data's tech-stack filter turns 'who needs us' into a list.
Qualify before you pitch
Filter by estimated revenue so you only pitch stores that can afford you, and by country/category to match your case studies. You see revenue, traffic, tech and Trustpilot on every store before spending a cent on contacts.
Pitch the decision-maker
Enrich the founder or CMO for your shortlist and reach them directly — referencing the exact gap you spotted (e.g. 'noticed you're on Shopify Plus but not running a reviews app'). Pay only for the contacts we find, so your prospecting cost stays tied to real pipeline.
Frequently asked questions
- Can I find stores that don't use a specific app?
- Yes — filter for stores running a given app to find competitors' users, or use the tech-stack filter to spot stores missing a category you fill.
- Can I filter by store revenue?
- Yes. Every store carries an estimated revenue band so you only pitch merchants that can afford your services.
- How much does it cost?
- Building lists and previewing stores is free. You pay per verified decision-maker contact you choose to enrich, month-to-month.